Cover reveals are often how books make their first impressions on readers, building excitement and buzz months before launch. They can also be a great way to jump-start prerelease sales if your book is available for preorder! Once you reveal your cover, you’ll want to get … [Read more...]
How to Use Short-Form Video to Market Your Book
Between email newsletters, online advertising, and live events, there are countless ways to market your book in the modern age. However, short-form video has emerged as one of the most effective tools for book discovery, particularly among younger audiences. In this post, … [Read more...]
A Debut Author’s Strategy for a Breakout Featured Deal
For all of 2025, like many indie authors, I struggled to get reviews. I struggled with sales. And above all else, I struggled with marketing. I considered discounting my book and using BookBub Featured Deals to help drive visibility, though I’d heard advice that I should … [Read more...]
Ask a BookBub Editor: Your Featured Deals Questions, Answered
We put out a call for our partners’ most pressing questions about BookBub Featured Deals, and you delivered! So I sat down with Maya, one of our Featured Deals editors, for an "ask me anything" to tackle them head-on. In this video, Maya pulls back the curtain on how the … [Read more...]
A Day in the Life of a Six-Figure Indie Author
Last year, we conducted a survey about how authors spend their time. To take a closer look at a day in the life of a successful writer, we reached out to one survey respondent who has been publishing since 2016 and now earns five figures per month from his books. Full-time, … [Read more...]
Low-Budget Book Ad Testing for Beginners [Case Study]
Running effective ads requires the ability to pivot: You need to be ready to change your strategy or switch up your tactics based on the actual performance you see from your campaigns. But sometimes it’s not only your ads that change — your book can, too! Author Lisa … [Read more...]
Book Marketing for Longevity: My 7-Figure Author Business
When I started as an indie author nine and a half years ago, I had no background in publishing and was just hoping to make a little extra money. Today, I run a business that employs over a dozen people, generates multiple revenue streams, and doesn't depend on constant new … [Read more...]
How to Find Beta Readers: Build a System That Works
Good beta readers can be transformative for your finished manuscript, but finding reliable readers you can trust is tough. Even when you already have a beta team, the process can still feel unpredictable — who will respond this time? Who will actually finish, and will the … [Read more...]
How I Went from Zero to Sci-Fi Bestseller in 7 Months
In June 2025, I published my first novel, Return to the Galaxy. Seven months later, I had six science fiction books out, multiple #1 bestsellers, and, at one point, my six books were all within the top nine slots in Amazon UK’s Alien Invasion Top 100 category. Now I’m … [Read more...]
Do BookBub Ads Work? Tips from Successful Advertisers
BookBub Ads is a powerful advertising tool for book marketers looking to connect directly with readers at the exact moment they’re looking for their next great read. And like any display advertising platform, getting BookBub Ads to work requires learning how to effectively … [Read more...]
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