Staying on top of self-publishing news — whether it’s an Amazon algorithm shift, a new platform feature, or a major policy change that affects how you publish or get paid — can help you spot opportunities early and avoid costly mistakes. But with so many blogs, newsletters, … [Read more...]
Author Branding: 15 Creative Book Unboxing Videos
Whether you're a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: a book unboxing video! This type of social media content is one of the most effective ways … [Read more...]
5 Book Ad Design Tools for Authors
Your ad image plays a huge role in driving readers to click on (and buy!) your books. The good news is you don't need to be a professional designer — or hire one — to create effective book ads. There are tools out there for everyone, no matter your artistic capabilities — … [Read more...]
The Best BookBub Ads of 2025
As we wrap up another year, it's time for our annual roundup of the best BookBub Ads campaigns! These ads represent a diverse mix of advertising strategies — including different genres, price points, book formats, and bidding strategies — and showcase the many ways a BookBub … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
Writer Conferences: What to Expect and My Tips for Prep
As an author, you may be used to spending time alone muttering to yourself as you write and rewrite that opening line to get it just so. But what about when you feel that craving to put on real clothes, leave the house, and speak to other humans? Zoom is great, but … [Read more...]
19 Instagram Book Promotion Ideas from Publishers
If you want to promote your books on Instagram but aren't sure what to post, take a look at what publishers are doing. We've compiled 19 ideas for Instagram content based on the strategies major publishers use to engage readers and drive book sales. The publisher accounts … [Read more...]
Book Marketing 101: How (and Why!) to Reach the Right Readers
Are you overwhelmed by the amount of book marketing you seem to have to do? There are countless ways to promote a book — but you don't need to do all of them to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right time … [Read more...]
22 Ways to Grow Your Author Email List
Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: … [Read more...]
How I Use BookBub Ads to Sell Full-Price Books
For years, I believed BookBub Ads were only for discounted books. Every case study, every success story, every example I saw featured $0.99 books. Authors would drop their price, run a BookBub Ad, and watch the sales roll in. But not every author wants to discount. So … [Read more...]
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