In June 2025, I published my first novel, Return to the Galaxy. Seven months later, I had six science fiction books out, multiple #1 bestsellers, and, at one point, my six books were all within the top nine slots in Amazon UK’s Alien Invasion Top 100 category. Now I’m … [Read more...]
Do BookBub Ads Work? Tips from Successful Advertisers
BookBub Ads is a powerful advertising tool for book marketers looking to connect directly with readers at the exact moment they’re looking for their next great read. And like any display advertising platform, getting BookBub Ads to work requires learning how to effectively … [Read more...]
What’s Working for Indie Authors on BookBub (with Examples!)
Wondering what BookBub readers are gravitating toward right now? We've pulled together examples of indie Featured Deals that connected strongly with our subscribers across a wide range of categories in 2025. From low-stakes adventures to seasonal mysteries to Navy SEAL … [Read more...]
Copyright for Authors: 5 Essential Things You Should Know
Copyright for authors can be confusing, but understanding the basics is crucial to protecting your work. As a trademark and copyright attorney — and as a bookworm! — working with authors is one of the best parts of my practice. But there are a lot of things I wish the … [Read more...]
15 Ways to Sell Preorder Books You Need to See
Preorders give your book a serious advantage at launch. Many retailers count all preorders as day-one sales, which can help you hit bestseller lists, and the early buzz can create word-of-mouth momentum for weeks after release. But convincing readers to buy before they can … [Read more...]
Author Websites Now Includes Easy-to-Use Email Tools
Today we’re excited to announce that BookBub’s Author Websites platform now includes built-in email tools designed specifically for authors. Author Websites subscribers can now send email newsletters and updates to readers in minutes, right from their dashboard. Email … [Read more...]
How to Promote Your Book on TikTok (I Made $40k at Launch)
When my first book was published, my family had $32 in the bank and a maxed-out credit card. I didn't have money left, but what I did have was 27,000 followers on TikTok. When Stone & Sky released, we grossed over $40,000 in the first three months, and we've never looked … [Read more...]
9 Go-To Self-Publishing News Sources for Authors
Staying on top of self-publishing news — whether it’s an Amazon algorithm shift, a new platform feature, or a major policy change that affects how you publish or get paid — can help you spot opportunities early and avoid costly mistakes. But with so many blogs, newsletters, … [Read more...]
Author Branding: 15 Creative Book Unboxing Videos
Whether you're a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: a book unboxing video! This type of social media content is one of the most effective ways … [Read more...]
5 Book Ad Design Tools for Authors
Your ad image plays a huge role in driving readers to click on (and buy!) your books. The good news is you don't need to be a professional designer — or hire one — to create effective book ads. There are tools out there for everyone, no matter your artistic capabilities — … [Read more...]
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